When several business mentors in your life recommend a book then it finds its way to the top of your reading queue.

For me, that book was “Who Not How” by Dan Sullivan and Ben Hardy.

The premise of the book is quite simple: Figure out “who” can help you accomplish your goals instead of figuring out “how” to do it by yourself. This is a huge paradigm shift from the cultural mindset of people rolling up their sleeves and “doing it themselves.

Key concepts:

• Procrastination often stems from lacking the right collaborators, not motivation
• Success comes from building networks and delegating effectively
• “Who-based” thinking expands possibilities beyond personal capabilities
• Time and energy are better spent on strengths while delegating weaknesses

This book offers clear, actionable methodology and supporting case studies, however, after reading a few chapters it started to get pretty repetitive. Especially when the book kept referencing your “Who’s”.

The concept is strong and while not novel, is a compelling reminder to delegate where possible to achieve more. This book could honestly be written in a few chapters because they try to oversell the concept when I suspect most readers were “bought in” after a couple chapters.

While I’ve recommended the concept, you can probably bypass the book entirely and get an AI summary of the concepts. In summary, it’s a valuable read for entrepreneurs and leaders looking to scale their impact through collaboration rather than individual effort.